Terms of Service

Between

BloomNow.me LLC

And:

The User (as defined below)

Parties

• (1) BloomNow.me LLC, a Delaware limited liability company trading as "BloomNow", operating an AI-powered career and skills platform that provides services to consumer users (including individuals aged 14 to 17 who access the platform only through a partner in K-12 schools, and individuals aged 18 and over who are students or job seekers), and to business customers including employers, schools, and channel partners ("Company", "we", "us", or "our"). BloomNow.me LLC has a registered address at 12741 SW 38th Ter, Miami, FL 33175. The Company also operates through an affiliated United Kingdom entity, BloomNow.me LTD.
• (2) The User, being any individual or entity accessing or using the platform services, including but not limited to consumer users, students, job seekers, parents, educational institutions, school districts, channel partners, and employers ("User", "you", or "your").

Background

• (A) The Company operates an artificial intelligence-powered career coaching platform ("Platform") that provides personalized career guidance and coaching services to students, educational institutions, parents, and corporate clients.
• (B) The Company operates two products: (i) Bloom Now, a consumer app (available on the iOS App Store and at students.bloomnow.me) offering career exploration, skills assessments, verified skills rated on levels L1 to L4 based on the WEF Education 4.0 framework and the Skills Builder framework, a "Compare to a career" skills radar, and AI features including career-coaching chat, Ikigai discovery, and challenges; and (ii) Apply with Bloom, a hiring product for employers and HR users through which candidates' verified skills and role-match results are made available to employers. Bloom Now serves individuals aged 14 to 17 (who reach it through schools and channel partners) and individuals aged 18 and over who are students or job seekers. The Company is developing a portable verified-skills résumé export that would allow Users to export their verified-skill records; this feature is planned and is not yet available, and no such export is offered as a current feature of the Platform.
• (C) The Company provides its services through partnerships with school districts and educational institutions, enabling students to access AI career coaching through their schools, while also offering direct access to individuals aged 18 and over, including parents and corporate clients. Individuals aged 14 to 17 access the Platform only through a partner in K-12 schools.
• (D) The Platform operates across multiple jurisdictions, with active operations in both the United Kingdom and the United States, requiring compliance with applicable laws and regulations in both territories.
• (E) The Company serves a diverse user base including students at various educational levels, parents and guardians seeking career guidance for their children, educational institutions and school districts implementing career counseling programs, and corporations providing career development resources to their employees.
• (F) These Terms of Service govern the use of the Platform and establish the rights, responsibilities, and obligations of all users accessing the AI career coaching services, regardless of their user category or geographic location.

Definitions

1.1. Account means a user account created on the Platform to access the Services, which may be created by or on behalf of Students, Parents, Educational Institutions, or Corporate Users.

1.2. AI Career Coach means the artificial intelligence-powered career guidance system provided through the Platform that delivers personalized career advice, assessments, and recommendations to Users.

1.3. Company means BloomNow.me LLC, a Delaware limited liability company trading as "BloomNow", and the provider of the Platform and Services. The Company also operates through an affiliated United Kingdom entity, BloomNow.me LTD.

1.4. Corporate User means any corporation, business entity, or organization that uses the Services, whether to provide career development resources to its employees or members, or as an Employer through the Apply with Bloom service.

1.5. Data means all information, content, and data provided by or collected from Users, including but not limited to personal information, usage data, assessment results, and career preferences.

1.6. Educational Institution means any school, school district, college, university, or other educational organization that provides access to the Services for its students or educational community.

1.7. Minor means any User under the age of 18 years. References in these Terms to a Minor's age thresholds and to the consent required for a Minor's use of the Services shall be applied consistently with Section 5 and with applicable law in the User's jurisdiction, including the UK Age Appropriate Design Code (Children's Code) for Users under 18 in the United Kingdom.

1.8. Parent means a parent, legal guardian, or other individual with legal authority over a Minor who uses the Services or provides consent for a Minor's use of the Services.

1.9. Personal Data means any information relating to an identified or identifiable natural person, as defined under applicable data protection laws including the General Data Protection Regulation (GDPR) and applicable US privacy laws.

1.10. Platform means the AI career coaching platform owned and operated by the Company, including all websites, applications, software, and related technologies through which the Services are provided.

1.11. Services means the AI career coaching services, features, and functionalities provided by the Company through the Platform, including personalized career guidance, skill assessments, educational pathway recommendations, and related tools.

1.12. Student means any individual enrolled in or associated with an Educational Institution who accesses the Services either through their Educational Institution or through parental arrangement.

1.13. Terms means these Terms of Service, as may be amended or updated from time to time in accordance with the provisions herein.

1.14. User means any individual or entity that accesses or uses the Platform or Services, including consumer users, Students, job seekers, Candidates, Parents, Educational Institutions, Channel Partners, Employers, and Corporate Users.

1.15. User Content means any content, information, data, text, or materials submitted, uploaded, or otherwise provided by Users through the Platform.

1.16. Apply with Bloom means the Company's hiring product for employers and HR users through which candidates' verified skills and role-match results are made available to employers.

1.17. Candidate (or Applicant) means a User who applies to a Role, or who elects to share their profile and verified skills with an Employer, through the Apply with Bloom service.

1.18. Employer means any organization or its authorized HR users that uses Apply with Bloom to post Roles and to review Candidates' verified skills and match results.

1.19. Channel Partner means a non-school organization authorized by the Company to distribute or provide access to the Services, including to Users aged 14 to 17.

1.20. Role means a job or position posted by an Employer through Apply with Bloom.

1.21. Verified Skills means skills assessed through the Platform and rated on levels L1 to L4 (the "Skill Levels") based on the WEF Education 4.0 framework and the Skills Builder framework. Verification is carried out through a hybrid, tiered methodology: the Company's AI reviews evidence for plausibility, asks follow-up questions, and may suggest skills, but the AI never marks evidence as "verified" by itself. For Users who access the Platform through a school or channel partner, a teacher or the school may verify evidence; for consumer Users, uploaded evidence remains User-declared and is not independently verified by the Company. The higher Skill Levels (L3 and L4) require multiple strong, independent pieces of evidence together with the results of challenges or assessments completed on the Platform.

1.22. Match means the Company's comparison of a Candidate's Verified Skills against a Role's requirements, the results of which are made available to the Employer and not to the Candidate.

Acceptance and Modification of Terms

2.1. Acceptance of Terms. By accessing, downloading, or using the Platform or Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference.

2.2. Methods of Acceptance. You may accept these Terms by:

• (a) clicking "I accept" or similar affirmative action during account registration;
• (b) continuing to use the Platform after these Terms have been made available to you.

2.3. Educational Institution Acceptance. Educational Institutions entering into agreements on behalf of Students must ensure proper authorization and may be required to execute separate institutional agreements that incorporate these Terms.

2.4. Consent for Minors. Individuals aged 14 to 17 may access the Platform only through the Company's partner in K-12 schools, and not through direct consumer registration. Before such a Minor may access the Platform, the consent required under Section 5 must be obtained and evidenced through the participating K-12 school (or the school's authorised partner) acting on behalf of, and with the authority of, the Minor's school and, where applicable, the Minor's Parent, in accordance with Section 5 and applicable law. Minors may not submit job applications through the Platform and may not be recruited through the Platform.

2.5. Modification of Terms. We reserve the right to modify these Terms from time to time. Any modification will be made in accordance with the notice and effective-date provisions of this Section 2. For material changes affecting paying business customers (including employers, schools, and channel partners), the terms of any separate written agreement with that customer will govern the manner in which changes take effect.

2.6. Notice of Modifications. We will provide notice of material changes to these Terms by:

• (a) posting the updated Terms on the Platform with a revised effective date;
• (b) sending email notification to registered Users at their last known email address; or
• (c) providing in-Platform notification upon next login.

2.7. Effective Date of Changes. Modified Terms will become effective thirty (30) days after notice is provided, except that changes addressing legal or regulatory requirements may become effective immediately.

2.8. Continued Use Constitutes Acceptance. Your continued use of the Platform after the effective date of any modifications constitutes your acceptance of the revised Terms.

2.9. Rejection of Modified Terms. If you do not agree to any modifications, you must discontinue use of the Platform and may terminate your Account in accordance with Section 13.

Description of Services

3.1. The Company provides AI-powered career coaching services through the Platform to assist users in career exploration, planning, and development based on their individual profiles, interests, skills, and objectives.

3.2. Core AI Career Coach Services include:

• (a) Personalized career assessments and aptitude evaluations;
• (b) Educational pathway recommendations and course guidance;
• (c) Skills gap analysis and professional development recommendations;
• (d) Career exploration tools and industry insights, including verified skills rated on levels L1 to L4 based on the WEF Education 4.0 framework and the Skills Builder framework, a user-initiated "Compare to a career" skills radar, an Ikigai discovery feature, and career-coaching chat and challenges;
• (e) Goal setting and career planning assistance.

Bloom Now does not provide résumé or CV writing guidance or interview-preparation or practice services. Résumé/CV drafting and the AI interview are features of the separate Apply with Bloom product and are described in Section 3.6, not of the Bloom Now consumer coaching Services.

3.3. Services for Students accessed through Educational Institutions include:

• (a) Age-appropriate career exploration activities and assessments;
• (b) Academic planning aligned with career interests;
• (c) Extracurricular activity recommendations;
• (d) College and university guidance;
• (e) Scholarship and financial aid information;
• (f) Internship and work experience opportunities.

3.4. Services for Parents include:

• (a) Access to their child's career development progress and recommendations;
• (b) Guidance on supporting their child's career exploration;
• (c) Educational investment planning and advice.

3.5. Services for Educational Institutions include:

• (a) Administrative dashboard for monitoring student engagement and progress;
• (b) Aggregate reporting and analytics on student career interests and trends;
• (c) Integration tools for existing school systems and curricula;
• (d) Professional development resources for educators and counselors.

3.6. Services for Corporate Users include:

• (a) For employers using the Apply with Bloom hiring product: the ability to post one or more Roles, receive applications, and view applicants' verified skills, skill levels, and how those skills align with a Role's requirements (the "match" view), which applicants themselves do not see. Apply with Bloom reviews and ranks applicants to assist the employer; it does not make hiring decisions, which remain the employer's responsibility. Apply with Bloom is offered on a free tier (one Role and up to 50 candidates) together with paid tiers offering additional capacity and features. Candidates may use an optional "Get a CV from Bloom" feature, in which the AI drafts a CV from facts the candidate supplies (which the candidate may edit and which is not scored), and may receive pre-application tips; the Apply with Bloom AI interview is a real, assessed step in the application process and is not a practice or preparation tool;
• (b) Employee career development planning and skills assessment, where offered;
• (c) Internal mobility, training, and upskilling recommendations, where offered.

The Company's current Apply with Bloom customers are schools in the United Kingdom.

3.7. The Company reserves the right to modify, enhance, discontinue, or add new features to the Services at any time with reasonable notice to users.

3.8. Access to specific Services may vary based on the user's subscription level, institutional partnership agreements, or geographic location.

3.9. The AI Career Coach and the Company's skills-assessment and verification features provide guidance, assessments, skill levels, and recommendations based on algorithms and data analysis, but do not replace professional career counseling, academic advising, or mental health services. Where skills are described as "verified" and rated on levels L1 to L4 based on the WEF Education 4.0 framework and the Skills Builder framework, verification is carried out through a hybrid, tiered methodology in which the Company's AI assesses evidence for plausibility and suggests skills but does not by itself mark evidence as verified; teacher or school verification applies to Users who access the Platform through a school or channel partner, while evidence uploaded by consumer Users remains User-declared. A Skill Level is an evidence-based indicator and is not a certification or a guarantee of a User's abilities; Users build and raise their Skill Levels by completing assessments and challenges on the Platform. Users may request review of, or contest, a skill rating through the process described on the Platform or by contacting the Company.

User Accounts and Registration

4.1. Account Creation. Users must create an Account to access the Services. Each User may maintain only one Account, and Accounts are non-transferable.

4.2. Registration Information. Users must provide accurate, current, and complete information during registration.

4.3. Educational Institution Accounts. Educational Institutions must provide:

• (a) Official institution name and address;
• (b) Authorized representative contact information;
• (c) Documentation verifying institutional status;
• (d) Student roster information where applicable.

4.4. Minor Student Accounts. Accounts for Students who are Minors require:

• (a) Parental or guardian consent prior to account activation;
• (b) Verification of Parent or Educational Institution authorization;
• (c) Compliance with applicable child protection regulations in the User's jurisdiction.

4.5. Account Security. Users are responsible for:

• (a) Maintaining the confidentiality of login credentials;
• (b) All activities occurring under their Account;
• (c) Immediately notifying the Company of any unauthorized access or security breach.

4.6. Information Updates. Users must promptly update their Account information when changes occur and ensure all information remains accurate and current.

4.7. Account Verification. The Company reserves the right to verify User information and may suspend access until verification is completed. Users must cooperate with verification requests.

4.8. Account Deactivation and Deletion. Users may deactivate their Accounts at any time through the Platform settings or by contacting the Company. Deactivation suspends access but does not automatically delete stored User data. Users may also delete their Account directly within the application: on iOS, a "Delete Account" option on the Account screen deletes the User's login and core profile, removes the User's parent, role, and organisation links, and sends a request to the Company's analytics providers to delete associated data; the web application also offers an in-application account-deletion option. Where a Parent deletes their own Account, any linked child Accounts are unlinked rather than deleted. Upon deletion, the Company will delete or de-identify the User's Personal Data except where retention is required or permitted under the Company's Privacy Policy or by applicable law, and full erasure may also be requested through a privacy request. Where a User's data has already been shared with an employer through the Apply with Bloom service, the Company will delete the copy it controls, but data held by an employer as an independent recipient is subject to that employer's own retention and deletion obligations.

User Eligibility and Age Requirements

5.1. General Age Requirements. Users must be at least thirteen (13) years of age to create an Account and use the Services, except as otherwise provided in this Section 5.

5.2. Users Under 13. The Company's Services are directed to Users aged 14 and over, and the Company does not make the Services available to children under 13. Users aged 14 to 17 may access the Platform only through the Company's partner in K-12 schools. To the extent any User under 13 were to access the Platform, the Company complies with the Children's Online Privacy Protection Act (COPPA) and implements the following procedures:

• (a) Users under 13 may only access the Platform through an Educational Institution that has provided consent on behalf of the child's parent under COPPA's school consent exception;
• (b) The Company will obtain verifiable parental consent before collecting personal information from users under 13 who are not accessing through an Educational Institution, using methods such as signed consent forms, credit card verification, or video conferencing;
• (c) Parents of users under 13 have the right to review their child's personal information, request deletion, and refuse further collection at any time by contactingprivacy@bloomnow.me;
• (d) The Company collects only the minimum personal information necessary to provide the Services to users under 13 and does not condition participation on disclosure of more information than is reasonably necessary.

5.3. Student Users. Students may access the Platform through their Educational Institution regardless of age, provided the Educational Institution has obtained all necessary consents and approvals required by applicable law for student participation.

5.4. Minor Users. Users aged 14 to 17 ("Minors") may access and use the Services only through the Company's partner in K-12 schools. The consent required by this Section 5 is obtained and held by the participating K-12 school (or the school's authorised partner) acting on behalf of the Minor's school and, where applicable, the Minor's Parent, and is evidenced through that school partner's onboarding and record-keeping. Minors may not register for the Platform directly as consumers, may not submit job applications through the Platform, and may not be recruited through the Platform. For Users aged 16 or 17 in the United Kingdom, the Company applies high-privacy defaults consistent with the UK Age Appropriate Design Code (Children's Code).

5.5. Direct Parent Registration. Parents may create Accounts on behalf of their Minor children and are fully responsible for all activity conducted through such Accounts until the Minor reaches the age of majority.

5.6. Corporate User Requirements. Corporate Users must be legally authorized to enter into binding agreements on behalf of their organization and must ensure any employees or personnel accessing the Services through Corporate Accounts meet applicable age requirements.

5.7. Educational Institution Requirements. Educational Institutions must have legal authority to provide Services to their students and must maintain all required consents, permissions, and compliance documentation for student participation in accordance with applicable educational privacy laws.

5.8. Verification Rights. The Company reserves the right to request proof of age, parental consent, or institutional authority from any User at any time and may suspend or terminate Accounts pending such verification.

5.9. Geographic Restrictions. Users must be located in a jurisdiction where the Company is authorized to provide Services and where such use complies with applicable local laws and regulations.

User Responsibilities and Acceptable Use

6.1. General Use Requirements. Users must use the Platform and Services in accordance with these Terms and all applicable laws and regulations in their jurisdiction of access.

6.2. Account Security. Users are responsible for maintaining the confidentiality of their Account credentials and for all activities that occur under their Account.

6.3. Accurate Information. Users must provide accurate, current, and complete information when creating an Account and using the Services, and must promptly update such information as necessary.

6.4. Permitted Uses. Users may use the Platform solely for:

• (a) Accessing AI career coaching and guidance services;
• (b) Participating in career assessments and receiving personalized recommendations;
• (c) Communicating with the AI Career Coach within the designated features;
• (d) Accessing educational and career-related content provided through the Platform.

6.5. Prohibited Uses. Users must not:

• (a) Use the Platform for any unlawful purpose or in violation of any applicable laws or regulations;
• (b) Attempt to gain unauthorized access to any part of the Platform, other User accounts, or computer systems connected to the Platform;
• (c) Interfere with or disrupt the integrity or performance of the Platform or its underlying technology;
• (d) Upload, post, or transmit any content that is harmful, offensive, defamatory, or violates third-party rights;
• (e) Falsify, game, or misrepresent skill evidence, assessment responses, or verified-skill results, or submit work or credentials that are not the User's own;
• (f) Scrape, crawl, data-mine, or use automated means to extract data from the Platform, or reverse-engineer, probe, or attempt to derive the Company's assessment, verification, or match logic;
• (g) Misuse AI features, including attempting to manipulate outputs, generate prohibited content, or circumvent safety controls;
• (h) For employers, use the Platform or candidate data for any discriminatory purpose or in violation of applicable anti-discrimination or employment law, or for any purpose other than the specific hiring purpose for which the data was provided.
• (a) Be appropriate for the educational and professional context of career coaching services;
• (b) Not contain confidential, proprietary, or sensitive information belonging to third parties;
• (c) Comply with applicable privacy laws regarding disclosure of personal information.

6.7. Educational Institution Users. Educational Institutions must ensure that their use of the Platform complies with applicable educational privacy laws and their own institutional policies regarding student data and technology use.

6.8. Employer and Corporate User Obligations. Employers and Corporate Users must: (a) use candidate and employee data only for the specific hiring or development purpose for which it is provided; (b) comply with all applicable anti-discrimination, employment, and data protection laws; (c) keep such data confidential and not disclose, sell, or onward-share it except as permitted; (d) not use the data to contact Minors outside the Services; (e) retain and delete such data in accordance with applicable law and any separate agreement with the Company; (f) maintain appropriate security; and (g) ensure that any role postings are accurate and lawful. Where applicable, the use of the Services by Employers and Corporate Users may be governed by separate written agreements with the Company, including employer terms and a data processing or data sharing agreement.

6.9. Reporting Violations. Users must promptly report any suspected violations of these acceptable use provisions to the Company through the designated contact methods.

6.10. Remedial Actions. The Company reserves the right to investigate suspected violations and take appropriate remedial actions, including suspension or termination of User accounts, without prior notice.

Privacy and Data Protection

7.1. Data Collection. The Company collects Personal Data from Users including account registration information, educational background, career interests, assessment results, usage patterns, and communications with the AI Career Coach.

7.2. Student Data Protection. When providing Services to Students through Educational Institutions, the Company acts as a service provider and processes Student data solely for educational purposes in accordance with applicable student privacy laws including FERPA in the United States and Data Protection Act 2018 in the United Kingdom.

7.3. Parental Consent. For Minors using the Platform, the Company requires verifiable parental consent before collecting Personal Data, except where permitted by applicable law or when access is provided through an Educational Institution with appropriate authorization.

7.4. Data Processing Purposes. The Company processes Personal Data to provide the Services, generate personalized recommendations, conduct skills assessments and verification, compute skill levels and, where applicable, match results shown to employers, track User progress, improve Platform functionality, communicate with Users, and comply with legal obligations. The Company does not use any User data (including chat content, uploads, or assessment responses) to train or fine-tune its own AI models or any third-party AI models, and it does not permit its AI providers to use such data to train or fine-tune their models.

7.5. Data Sharing and Disclosure. The Company does not sell Personal Data to third parties. Data may be shared: (a) with Educational Institutions as required for service delivery; (b) with employers through the Apply with Bloom service where an adult candidate applies to a role or otherwise elects to share their profile and verified skills, on the basis described in the Company's Privacy Policy; (c) with service providers under appropriate data processing agreements; and (d) as required by law or to protect the Company's rights. Candidates are informed that employers may see match results that candidates themselves do not see. Users aged 14 to 17 may not apply to roles and are not made visible to employers; the Apply with Bloom service and employer visibility are available only to Users aged 18 and over.

7.6. International Data Transfers. Production data and backups are hosted in the United Kingdom and the United States. If the Company expands its operations to other countries, it will host data for those operations in-region for the relevant territory. Where Personal Data is transferred across national borders, including any transfer between the United Kingdom, the European Economic Area, and the United States, or to third-party service providers (including AI model providers and analytics providers) located in other jurisdictions, the Company relies on an appropriate transfer mechanism recognised under applicable data protection law (such as the UK International Data Transfer Agreement or Addendum, or the EU Standard Contractual Clauses) and implements appropriate safeguards. The specific transfers and mechanisms are described in the Company's Privacy Policy, which governs in the event of any inconsistency regarding data-transfer practices.

7.7. Data Retention. The Company retains Personal Data for as long as necessary to provide Services, comply with legal obligations, or resolve disputes. Student data obtained through Educational Institutions will be retained in accordance with institutional requirements and applicable law.

7.8. User Rights. Users have rights regarding their Personal Data including access, rectification, erasure, portability, and restriction of processing, subject to applicable law and legitimate interests in maintaining Service functionality.

7.9. Data Security. The Company implements appropriate technical and organizational measures to protect Personal Data against unauthorized access, alteration, disclosure, or destruction, including encryption, access controls, and regular security assessments.

7.10. Privacy Policy. The Company maintains a separate Privacy Policy that provides detailed information about data practices and is incorporated into these Terms by reference.

Intellectual Property Rights

8.1. Company Intellectual Property. The Company retains all right, title, and interest in and to the Platform, Services, AI Career Coach technology, algorithms, software, databases, content, materials, trademarks, logos, and any other intellectual property provided through or in connection with the Services.

8.2. License to Use Company IP. Subject to these Terms, the Company grants Users a limited, non-exclusive, non-transferable, revocable license to access and use the Platform and Services solely for their intended purpose during the term of their account.

8.3. User Content Ownership. Users retain ownership of any content, information, data, or materials they submit, upload, or provide through the Platform ("User Content"), subject to the license granted to the Company under clause 8.4.

8.4. License to User Content. By submitting User Content, Users grant the Company a worldwide, royalty-free, non-exclusive license to use, reproduce, modify, display, and, where the User elects to apply to a role or share their profile, disclose such content to employers, in each case for the purpose of providing and improving the Services. The Company does not use User Content to train or fine-tune its own AI models or any third-party AI models.

8.5. Restrictions. Users must not copy, modify, distribute, sell, lease, or create derivative works of any part of the Platform or Services without prior written consent from the Company.

8.6. Feedback. Any feedback, suggestions, or ideas submitted by Users regarding the Platform or Services may be used by the Company without obligation to compensate the User.

8.7. Trademark Usage. Users may not use the Company's trademarks, logos, or branding without prior written authorization.

AI-Generated Content and Recommendations

9.1. Nature of AI-Generated Content. The Platform uses artificial intelligence and machine learning technologies to generate career advice, recommendations, and assessments based on User input and data analysis.

9.2. Ownership of AI Outputs and Skill Records. Content generated by the AI Career Coach in response to User queries and data remains the property of the Company. Users may use such content, together with their own verified-skill records and any credentials or skill badges issued to them, for their personal career and job-seeking purposes, including sharing them with prospective employers through the Services. The Company is developing a portable verified-skills résumé export that would allow Users to export their verified-skill records for use outside the Platform; that export is planned and is not yet available, and it is not offered as a current feature of the Platform.

9.3. Accuracy Disclaimer. AI-generated content is provided for informational purposes only and may contain errors, omissions, or outdated information. Users should verify important information through independent sources.

9.4. No Professional Advice. AI-generated recommendations do not constitute professional career counseling, legal, financial, or mental health advice. Users should consult qualified professionals for important life decisions.

9.5. Personalization. AI recommendations are personalized based on information provided by Users. The quality and relevance of recommendations depend on the accuracy and completeness of User-provided data.

9.6. Continuous Improvement. The Company continuously improves AI algorithms and models, which may result in changes to the nature or quality of recommendations over time.

AI Technology Limitations and Disclaimers

10.1. Nature of AI Technology. The AI Career Coach is an artificial intelligence system that provides automated career guidance, educational recommendations, and professional development suggestions based on algorithms, data analysis, and machine learning technologies.

10.2. User Acknowledgment. Users acknowledge and agree that:

• (a) AI-generated advice, recommendations, skills assessments, and skill-verification results are not infallible and may contain errors, inaccuracies, or omissions;
• (b) The AI Career Coach and the Company's skills-assessment and verification features operate based on available data and programmed algorithms, which may not account for all individual circumstances, market conditions, or emerging career opportunities;
• (c) Career advice, recommendations, skill levels, and match results are generated at least in part through automated means and have not necessarily been reviewed or endorsed by licensed career counselors or other qualified professionals; and
• (d) Employers who rely on verified skills, skill levels, or match results do so subject to their own independent assessment and their obligations under applicable law.

10.3. Users should not rely solely on AI-generated recommendations when making important educational, career, or life decisions, and are encouraged to seek additional guidance from qualified professionals, mentors, or advisors.

10.4. The Company does not guarantee that use of the AI Career Coach will result in specific career outcomes, job placements, educational admissions, salary increases, or professional advancement.

10.5. AI technology limitations include:

• (a) Potential bias in algorithmic decision-making based on training data or programming parameters;
• (b) Inability to fully understand complex personal circumstances, emotional factors, or individual motivations;
• (c) Limited awareness of rapidly changing industry conditions, job market fluctuations, or emerging career fields;
• (d) Possible technical errors, system downtime, or data processing inaccuracies.

10.6. For Students who are Minors, parents and Educational Institutions are responsible for supervising AI-generated recommendations and ensuring appropriate professional guidance is sought when needed.

10.7. The Company continuously improves AI algorithms but makes no warranties regarding the completeness, accuracy, or currency of career information, job market data, or educational pathway recommendations provided through the Platform.

Fees and Payment Terms

11.1. Service Categories and Pricing.

• (a) The Company offers Services under different pricing models depending on the User category:
  • (i) subscriptions or licences for Educational Institutions, channel partners, and business customers;
  • (ii) for the Apply with Bloom employer product, a free tier (one role, up to 50 candidates) and paid tiers with additional capacity and features; and
  • (iii) direct access where permitted by applicable law.

The Bloom Now consumer app (on iOS and web) is provided completely free of charge. There is no consumer-facing paid tier, no consumer subscription, and no in-app purchase or auto-renewal for consumer Users. The consumer app does not charge Users anything, and no payment method is required to access it. Charges under this Section 11 apply only to Educational Institutions, channel partners, and business customers (including employers using paid Apply with Bloom tiers).

11.2. Payment Methods and Billing.

• (a) Payment must be made by credit card, debit card, bank transfer, or other payment methods accepted by the Company at the time of subscription.
• (b) Institutional and Corporate Users may be invoiced separately under commercial terms agreed in writing.
• (c) All fees are charged in advance on a subscription basis, with billing cycles of monthly, quarterly, or annually as selected by the User.
• (d) Fees are non-refundable except as expressly provided in these Terms or required by applicable law.

11.3. Educational Institution Arrangements.

• (a) Where Services are provided to Students through Educational Institutions, payment obligations and billing arrangements are governed by separate commercial agreements between the Company and the Educational Institution.
• (b) Students accessing Services through Educational Institution subscriptions are not required to make separate payments unless accessing additional premium features not covered by the institutional subscription.

11.4. Late Payment and Suspension.

• (a) Accounts with overdue payments may be suspended after seven (7) days' written notice.
• (b) The Company may charge interest on overdue amounts at the rate of 1.5% per month or the maximum rate permitted by law, whichever is lower.

11.5. Refunds and Cancellation.

• (a) The Bloom Now consumer app is free of charge, so no consumer cancellation, refund, or auto-renewal applies to it. For business customers, Users may cancel subscriptions at any time, with cancellation taking effect at the end of the current billing period.
• (b) Refunds are provided only in the following circumstances: (i) technical failure preventing access to paid Services for more than seven (7) consecutive days; (ii) as required by applicable consumer protection laws; or (iii) at the Company's sole discretion for exceptional circumstances.
• (c) Refund requests must be submitted within thirty (30) days of the billing date and will be processed within thirty (30) days of approval.
• (d) No consumer Service auto-renews, as the consumer app is provided free of charge. For any business-customer subscription that automatically renews, the Company will provide the disclosures and cancellation mechanisms required by applicable auto-renewal and consumer protection laws.
• (a) All fees are exclusive of applicable taxes, duties, and governmental charges, which shall be paid by the User.
• (b) Users are responsible for any additional fees charged by their financial institutions or payment processors.

12. Third-Party Services and Integrations

12.1. The Platform may integrate with or utilize third-party services, applications, APIs, and platforms ("Third-Party Services") to enhance the functionality and effectiveness of the AI Career Coach and related Services.

12.2. Third-Party Services include the Company's current integrations and service providers. These currently comprise: Amazon Web Services (hosting) and Cloudflare (content delivery and security); AI model providers OpenAI and Google (Gemini); Resend (transactional email); Intercom (in-app customer messaging and support); HubSpot (marketing site contact and demo forms, meeting scheduling, and CRM); analytics and product-measurement tools PostHog, Google Analytics 4, Google Tag Manager, and Firebase; "Sign in with" identity providers Apple, Google, and Microsoft; Apple (for iOS distribution); goQR.me (QR-code generation); hosting and delivery platforms Vercel and Expo; and internal operational tools Slack, GitHub, and Jira. The Company does not use a payment processor for consumer Users, and the only "social" integrations are the "Sign in with" identity logins described above; there is no learning-management-system integration and no ingestion of social-media data. A current list of subprocessors and vendors is maintained by the Company and described in its Privacy Policy.

12.3. The Company does not control Third-Party Services and is not responsible for their availability, functionality, content, or performance. Users access Third-Party Services at their own risk.

12.4. Third-Party Services are governed by their own terms of service, privacy policies, and other applicable agreements. Users are responsible for reviewing and complying with such terms before using any Third-Party Service through the Platform.

12.5. The Company may suspend or discontinue integration with any Third-Party Service at any time without prior notice, which may affect certain Platform functionality.

12.6. Users acknowledge that data sharing between the Platform and Third-Party Services may be necessary for integration functionality, subject to the Company's Privacy Policy and applicable data protection laws.

12.7. The Company makes no warranties or representations regarding Third-Party Services and disclaims all liability for any loss, damage, or issues arising from the use of or reliance on Third-Party Services.

12.8. Users must not use Third-Party Services integrated with the Platform in any manner that violates these Terms, the third party's terms of service, or applicable law.

12.9. The Company reserves the right to modify, remove, or add Third-Party Service integrations to improve the Platform's functionality and user experience.

Suspension and Termination

13.1. Suspension by Company. The Company may suspend any User's access to the Platform immediately and without prior notice if the User violates these Terms, engages in conduct that may harm other Users or the Platform, or if required by applicable law.

13.2. Termination by Company. The Company may terminate any User's Account at any time for any reason, including but not limited to: (i) material breach of these Terms; (ii) violation of applicable laws; (iii) misuse of the AI Career Coach or Platform features; (iv) providing false or misleading information during registration; or (v) engaging in conduct that damages the Company's reputation or business interests.

13.3. Termination by Users. Users may terminate their Account at any time by following the account closure procedures specified on the Platform or by contacting the Company directly.

13.4. Educational Institution Termination. Educational Institutions may terminate Student access through institutional controls, and such termination will automatically suspend the affected Student Accounts linked to that institution.

13.5. Parent Termination of Minor Accounts. Parents may terminate their Minor's Account at any time through their Parent Account or by providing written notice to the Company.

13.6. Effect of Termination. Upon termination of an Account: (i) the User's access to the Platform will cease; (ii) User Content may be deleted from the Platform, subject to the deletion and retention provisions of the Company's Privacy Policy; and (iii) the Company's obligation to provide Services will end, subject to any applicable refund provisions in Section 11. Where a User transitions between channels (for example, on leaving a school, reaching the age of 18, or moving from a school or partner channel to direct consumer use), the Company will, where technically feasible and permitted by applicable law and any relevant institutional agreement, enable the User to retain their Account and verified-skill records, subject to any required re-confirmation of consent. Termination of an employer's account does not by itself delete candidate data already received by that employer as an independent recipient.

13.7. Data Retention After Termination. Following Account termination, the Company may retain certain Data as required by applicable law or legitimate business purposes, in accordance with the Company's Privacy Policy.

13.8. Survival. The following provisions will survive termination of these Terms: Sections 8 (Intellectual Property Rights), 14 (Disclaimers of Warranties), 15 (Limitation of Liability), 16 (Indemnification), 18 (Dispute Resolution and Arbitration), and 19 (Governing Law and Jurisdiction).

Disclaimers of Warranties

14.1. General Disclaimer. The Platform and Services are provided on an "as is" and "as available" basis without warranties of any kind, whether express, implied, statutory, or otherwise.

14.2. Disclaimed Warranties. To the maximum extent permitted by applicable law, the Company disclaims all warranties, including but not limited to:

• (a) implied warranties of merchantability, fitness for a particular purpose, and non-infringement;
• (b) warranties that the Services will be uninterrupted, timely, secure, or error-free;
• (c) warranties regarding the accuracy, completeness, or reliability of any content, information, or advice provided through the Platform;
• (d) warranties that defects in the Platform will be corrected or that the Platform is free from viruses or other harmful components.

14.3. AI Technology Limitations. The Company makes no warranty that the AI Career Coach will:

• (a) provide accurate, complete, or current career advice or recommendations;
• (b) be suitable for any User's specific career goals, educational background, or personal circumstances;
• (c) guarantee any particular career outcomes or employment opportunities;
• (d) replace professional career counseling, educational guidance, or mental health services.

14.4. Service Availability. The Company does not warrant that the Platform will be available at all times or that access will be uninterrupted or free from technical difficulties.

14.5. Third-Party Content. The Company disclaims all warranties regarding third-party content, services, or links accessible through the Platform.

14.6. Educational Outcomes. For Educational Institution and Student Users, the Company makes no warranty that use of the Services will improve academic performance, career prospects, or educational outcomes.

14.7. Jurisdictional Variations. Where applicable law prohibits the exclusion of certain warranties, such warranties are limited to the shortest period permitted by law.

Limitation of Liability

15.1. Total Liability Cap. Subject to Section 15.7 and applicable law, the Company's total aggregate liability to any User for all claims arising under or relating to these Terms or the use of the Platform shall not exceed the greater of: (i) one hundred dollars ($100); or (ii) the total amount paid by the User to the Company in the twelve (12) months preceding the event giving rise to liability. Nothing in these Terms excludes or limits the Company's liability where it cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, for fraud, or for any statutory rights of consumers that cannot be waived. Business customers (including employers, schools, and channel partners) may be subject to a separate risk-allocation framework under a separate written agreement.

15.2. Exclusion of Consequential Damages. In no event shall the Company be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to damages for loss of profits, revenue, data, use, goodwill, or other intangible losses, regardless of the theory of liability and whether or not the Company has been advised of the possibility of such damages.

15.3. Service-Specific Limitations. The Company shall not be liable for:

• (a) Any decisions made by Users based on AI career coaching recommendations or guidance provided through the Platform;
• (b) Career outcomes, employment results, or educational decisions influenced by use of the Services;
• (c) Inaccuracies, errors, or omissions in AI-generated content or recommendations;
• (d) Technical failures, service interruptions, or data loss not caused by the Company's gross negligence.

15.4. Third-Party Content. The Company disclaims all liability for third-party content, services, or websites accessible through the Platform, including educational institution materials or external career resources.

15.5. User Content Liability. Users assume full responsibility for User Content and shall indemnify the Company against any claims arising from such content or its publication on the Platform.

15.6. Force Majeure. The Company shall not be liable for any failure or delay in performance due to circumstances beyond its reasonable control, including natural disasters, government actions, cyber-attacks, or telecommunications failures.

15.7. Jurisdictional Variations. Where local law prohibits limitation of liability for certain types of damages or requires minimum liability standards, such local law shall prevail only to the minimum extent required.

Indemnification

16.1. To the maximum extent permitted by applicable law, each User agrees to defend, indemnify, and hold harmless the Company, its affiliates, subsidiaries, officers, directors, employees, agents, and licensors from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or relating to: (a) the User's use or misuse of the Platform or Services; (b) the User's violation of these Terms or any applicable law or regulation; (c) any User Content submitted, posted, or transmitted through the Platform; (d) the User's infringement of any third party's intellectual property, privacy, or other rights; and (e) any false, inaccurate, or misleading information provided by the User. This indemnity does not apply to the extent it is unenforceable against a consumer or a Minor under applicable law, including UK consumer protection law; consumer and Minor Users indemnify the Company only to the extent permitted by applicable law.

For employers and other business customers, additional or business-grade liability and indemnity provisions (including in respect of an employer's misuse of candidate data or any discrimination claim) may be set out in a separate written agreement with the Company.

16.2. The Company reserves the right to assume the exclusive defense and control of any matter subject to indemnification by a User, in which case the User shall cooperate with the Company in asserting any available defenses.

16.3. This indemnification obligation shall survive termination of these Terms and the User's account.

16.4. Users acknowledge that Educational Institutions may have additional indemnification obligations under separate institutional agreements with the Company.

International Use and Export Controls

17.1. The Platform is accessible to users in both the United Kingdom and the United States, and the Company operates under the laws and regulations of both jurisdictions.

17.2. Users acknowledge that their use of the Services may involve the cross-border transfer of data and information, including transfers between jurisdictions in which the Company and its service providers operate. The Company operates in the United Kingdom through its affiliated entity, BloomNow.me LTD, and hosts data in the United Kingdom, in addition to its operations in the United States. Such transfers are carried out subject to the safeguards and transfer mechanisms described in the Company's Privacy Policy, which governs in the event of any inconsistency regarding data-transfer practices.

17.3. All users must comply with applicable export control laws and regulations, including but not limited to the Export Administration Regulations (EAR) of the United States and the UK Strategic Export Control Lists.

17.4. Users represent and warrant that they are not:

• (a) located in, or a resident or national of, any country subject to economic sanctions or trade embargoes imposed by the United States, United Kingdom, or European Union;
• (b) identified on any government restricted party list, including the US Treasury Department's Specially Designated Nationals List or the UK Consolidated List of Financial Sanctions Targets;
• (c) owned or controlled by any person or entity described in sub-clause (a) or (b) above.

17.5. Educational Institutions and Corporate Users are responsible for ensuring their users comply with all applicable export control laws and shall implement appropriate controls to prevent unauthorized access by restricted parties.

17.6. The Company reserves the right to suspend or terminate access to the Services for any user or account that violates export control laws or regulations, or where such access would violate applicable law.

17.7. Users agree to indemnify and hold harmless the Company from any claims, damages, or penalties arising from their violation of export control laws or regulations.

Dispute Resolution and Arbitration

18.1. Informal Resolution. Before initiating formal dispute resolution proceedings, the parties agree to attempt to resolve any dispute, claim, or controversy arising out of or relating to these Terms through good faith negotiations for a period of thirty (30) days after written notice of the dispute.

18.2. Binding Arbitration. Except as provided in Section 18.5 and in Section 18.8, any dispute, claim, or controversy that cannot be resolved through informal negotiations shall be resolved exclusively through binding arbitration on an individual basis.

• (a) For Users who are consumers, the arbitration shall be conducted by a single arbitrator under the Consumer Arbitration Rules of the American Arbitration Association; for all other Users, the arbitration shall be conducted by a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association.
• (b) The arbitration shall take place in the state where the User resides, or if the User is an Educational Institution or business customer, in the state where that entity is located.
• (c) For Users located outside the United States, arbitration shall be conducted under the International Arbitration Rules of the American Arbitration Association in New York, New York.

18.3. Arbitration Costs. Each party shall bear its own attorneys' fees and costs in arbitration, except that the Company shall pay all arbitration filing fees and arbitrator fees for claims seeking damages of less than $10,000.

18.4. Limited Time to File Claims. Any claim must be filed within one (1) year after the claim arose or be forever barred.

18.5. Exceptions to Arbitration. Either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect intellectual property rights or prevent unauthorized use of the Platform. Additionally, claims arising from alleged violations of educational privacy laws (including FERPA and COPPA), children's privacy laws, or data protection laws concerning Minors are excluded from mandatory arbitration and may be brought in any court of competent jurisdiction.

18.6. Severability of Arbitration Provisions. If any portion of this arbitration provision is deemed invalid or unenforceable, the remainder shall remain in full force and effect, and any unenforceable portion shall be severed.

18.7. Governing Arbitration Law. This arbitration agreement shall be governed by the Federal Arbitration Act, 9 U.S.C. §§ 1-16.

18.8. UK and Consumer Rights. Nothing in this Section 18 requires a User who is a consumer resident in the United Kingdom to submit any dispute to arbitration where such a requirement would not be binding under applicable UK consumer protection law, and nothing in this Section 18 limits any statutory rights of a consumer that cannot be excluded or restricted by agreement. Where a Minor is not bound by the arbitration agreement under applicable law, this Section 18 shall not be enforced against that Minor to the extent it is unenforceable.

Governing Law and Jurisdiction

19.1. These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of laws principles.

19.2. Subject to the arbitration agreement in Section 18, any legal action or proceeding permitted to be brought in court under these Terms shall be brought exclusively in the federal or state courts located in Delaware, United States, except where applicable law grants a User a non-waivable right to bring proceedings in the courts of the User's country or place of residence.

19.3. Each party irrevocably consents to the jurisdiction of such courts and waives any objection to venue in such courts on the grounds of inconvenient forum or otherwise.

19.4. Notwithstanding the foregoing, the Company may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights or confidential information.

19.5. For Users located in the United Kingdom, nothing in this section shall limit any statutory rights that cannot be waived under applicable UK consumer protection laws.

19.6. Where a dispute involves data protection matters, Users may also have rights to bring proceedings in the courts of their habitual residence in accordance with applicable data protection regulations.

Severability

20.1. If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable, or if such modification is not possible, such provision shall be deemed severed from these Terms.

20.2. The invalidity, illegality, or unenforceability of any provision shall not affect the validity, legality, or enforceability of the remaining provisions of these Terms, which shall remain in full force and effect.

20.3. In the event that any provision is severed or modified pursuant to this section, the parties agree that the court shall replace such provision with a valid and enforceable provision that most closely reflects the original intent of the parties.

20.4. This severability provision applies to all provisions of these Terms, including but not limited to those relating to dispute resolution, liability limitations, and governing law clauses.

Entire Agreement

21.1. These Terms, together with the Company's Privacy Policy and any other policies or agreements specifically referenced herein, constitute the entire agreement between the Company and the User relating to the subject matter hereof.

21.2. These Terms supersede all prior or contemporaneous communications, proposals, representations, or agreements, whether oral or written, between the parties concerning the Services.

21.3. No terms or conditions stated in any User purchase order, acknowledgment, or other business form will modify or amend these Terms unless expressly agreed to in writing by an authorized representative of the Company.

21.4. Except for the Company's right to modify these Terms in accordance with Section 2, any modifications, amendments, or supplements to these Terms must be in writing. Where a User has entered into a separate written agreement with the Company (including an employer, school, or channel-partner agreement), amendments to that agreement must be made in accordance with its terms.

21.5. In the event of any conflict between these Terms and the Company's Privacy Policy, the Privacy Policy shall govern with respect to the collection, use, sharing, retention, and international transfer of Personal Data, and these Terms shall govern all other matters. In the event of any conflict between these Terms and a separate written agreement executed between the Company and a business customer (including an employer, school, or channel-partner agreement or data processing agreement), that separate agreement shall take precedence with respect to its subject matter.

Contact Information

22.1. General Contact Information. Users may contact the Company regarding these Terms or the Services through the following methods:

• (a) Email: support@bloomnow.me(b) Postal address: BloomNow.me LLC, 12741 SW 38th Ter, Miami, FL 33175. This address may be used for the service of legal notices on the Company. For privacy questions and data requests, the actively monitored contact is privacy@bloomnow.me.

22.2. Educational Institution Inquiries. Educational Institutions and school districts should direct partnership, implementation, and administrative inquiries to:support@bloomnow.me

22.3. Parent and Guardian Communications. Parents and guardians may contact the Company regarding Student accounts, consent matters, and data privacy concerns at: support@bloomnow.me

22.4. Corporate Client Support. Corporate Users should direct account management and technical support inquiries to: support@bloomnow.me

22.5. Data Protection and Privacy Inquiries. Questions regarding data protection, privacy rights, or data subject requests should be directed to: privacy@bloomnow.me

22.6. Legal and Compliance Matters. Legal notices, compliance inquiries, and formal dispute communications should be sent to: legal@bloomnow.me

22.7. Response Times. The Company will endeavor to respond to inquiries within five (5) business days, though response times may vary based on the nature and complexity of the inquiry.

22.8. Updates to Contact Information. The Company may update contact information by posting revised details on the Platform or through other appropriate notice methods as described in these Terms.

Electronic Acceptance

By accessing or using the Platform, Users acknowledge that they have read, understood, and agree to be bound by these Terms and any applicable additional terms.

Student and Minor Users

Users under the age of 18 must have the consent required under Section 5 obtained on their behalf by their Parent, Educational Institution, or authorised channel partner, as applicable, before accessing the Services. Where a Minor accepts these Terms electronically, such acceptance constitutes a representation that the required consent has been obtained and is held by the relevant party.

Parent Users

Parents and guardians may accept these Terms on behalf of their Minor children by creating an Account and providing the required consent mechanisms through the Platform.

Educational Institution Users

Authorized representatives of Educational Institutions may accept these Terms on behalf of their institution by completing the institutional registration process and providing necessary verification documentation.

Corporate Users

Authorized representatives with legal authority to bind the corporation may accept these Terms by completing the corporate registration process and confirming their authority to enter into this agreement.

Modification of Acceptance

Continued use of the Platform after any modification of these Terms constitutes acceptance of the revised Terms. Users who do not agree to modified Terms must discontinue use of the Services.

Record of Acceptance

The Company maintains electronic records of User acceptance, including timestamps and IP addresses, which serve as evidence of agreement to these Terms.